Have we met, yet?

Hi! I’m Carolina, a holistic brand and content strategist who adores everything design, and soulful, mom, multi-hyphenate, human design: Generator, personality type 7: Enthusiast, wild and calm dreamer, founder of 2 online businesses, and former corporate marketer. 

Oh, and Ecuadorian living Europe (with a Latin flair) 😉

But before being here, I was living a 'down to earth' life, constantly reminded to 'keep my feet on the ground' while dreaming of a creating more beautiful world through designs, visuals, words and human connections.

And for a decade, I silenced those dreams for a corporate marketing career that left me feeling, utterly disconnected from my inner fire.

But in 2020, my life turned around.

Right at the peak of my career, I decided TO STOP KEEPING MY FEET ON THE GROUND AND START LIVING FROM MY HEART OUT! The excitement and fear were there forcefully, but I jumped all in...

To launch my 1st business- an online ecosystem where impact makers connect and grow. And by working with them, I realized something we all felt deeply: we want a successful business that’s aligned with our purpose + who we are- with no fit-in-a-box formulas, inauthentic marketing, and anything forced.

It took me getting lost and a bunch of experiments later to hold a greater vision: purposeful people want a different way of doing business and marketing —one that doesn’t run our life but supports it- amplifying our crazy dreams, essence, values, and whole being. 

So I explored + tested methods on myself and my clients to make brands, content, and sales more aligned. And I felt and I saw so many tangible and emotional transformations that it gave me the burning impetus to create PURE.

Because I know that the most powerful force to get anything in life is our heart, my mission is to help you create a heart-led, purpose-driven business that makes you feel deeply and enjoy wildy. 

One that feels and moves like purely you!

I started PURE with this “simple” desire and a grand vision. As I continue to build this vision,

I hope that, here, you find perspectives to grow bigger and better, under your own terms & magic.

FUN FACTS

Here’s a little glimpse of me:

BEST AT:
Connecting deeply with people. Intuitively, wholeheartedly.

I’m a strategic mind with creative expression. I believe in the impact of communication (and content) as long as it cultivates profound connections & expansion opportunities.

WHAT I LOVE:
My husband and 2 boys 🤍 making freinds, traveling…I find myself in design, craftsmanship, well-being, and creating experiences that make people feel. Oh and exotic places!

WHAT I’M LEARNING: 
With 15+ years in marketing, I learn every day! But above all: Mind, energy and human alignment: the power of a clear mind and a very open heart.

WHAT I’M NOT ABOUT: 
Surface level anything. One-size fits all and generic formulas without understanding YOU, your goals, & capacity.

I BELIEVE…
By creating an ecosystem that allows us to feel deeply and enjoy wildly aligned with ourselves, playing on our own terms, and with our unique magic, we can make the world a better, more beautiful place.

Thank you for being here, making it feel ohhh so PURE!

I want you to have a business and life that makes you feel deeply & enjoy wildly.

Let’s make it happen!